Our Team

The dedicated project team assigned to your project includes:

Laurie C. Ashcraft - President

Laurie C. Ashcraft, President, works with clients nationwide in designing, conducting and analyzing marketing research studies. Before incorporating Ashcraft Research in 1993, she founded and ran the Chicago Office of Custom Research Inc. (CRI) for ten years as Senior Vice President.

Ashcraft has also held marketing research management positions at S.C. Johnson, Marsteller ad agency, and Navistar. She has a BA in psychology from Northwestern University and has studied at NU’s Kellogg Graduate School of Management. She recently received Professional Researcher Certification Status, Expert Level, from the Marketing Research Association.

Ashcraft was appointed to the Census Advisory Committee by the Director of the U.S. Census. She has served as Vice Chairman of the Research Industry Coalition, a New York based consortium of marketing research industry associations. Ashcraft is the Past Vice President of the national American Marketing Association. As such, she served on the national Board of Directors and chaired AMA’s Marketing Research Division Council. Most recently, Ashcraft conducted a pro bono national survey of AMA members, presenting the results to the AMA Board of Directors.

In addition to contributing articles to Advertising Age, Marketing Research, A Magazine of Management and Applications, and the Journal of Applied Marketing Research, Ashcraft is research collaborator on a book addressing the social impact of working women, written by Liz Nickles. This book is based on data from her national tracking survey of 5,000 women. Ashcraft has discussed survey findings on Today and CBS This Morning. The survey was the cover story for a three-page article in USA Weekend magazine and was quoted in several issues of American Demographics as well as Redbook, and Working Mother. Ashcraft has also collaborated with Nickles on surveys among Generation Y with the results cited in American Demographics and The New York Times Magazine.

David Loney - Project Manager

David prepares and conducts marketing research studies for clients. Prior to joining ARI, he worked for Solomon Friedman Advertising. He gained experience conducting marketing research for Kentucky Fried Chicken. He earned his BA from Wayne State University, majoring in Marketing Management while minoring in Japanese Studies.

Other Professionals (Depending on your project, your team may include):

Statistical Director

Tabulation Specialist

Coding Manager

Internet Panel Partner

Mail Survey / Phone Survey Partner

Mall Facility Partners